Participation form
Check out the recipes shared by other members of the Aashirvaad family.

About TryMyRecipes Initiative

With family at home, homemakers are wondering what to cook & you can help such millions of homemakers by sharing your recipes!
A new recipe theme will be announced every 10 days around which you can share your recipes.

Terms & Conditions

  • 1.These terms and conditions apply to the “ #TRYMYRECIPES” initiative for the consumers and shall hereinafter be referred to as “the Campaign”
  • 2.The campaign is open only for Indian citizens and above the age of 18 years.
  • 3.The campaign shall be open from 00:00 hours on 2nd April 2020 and will close on 31st May 2020 at 23:59 hours (‘Campaign Period’)
  • 4.Consumers participating or seeking to participate in the campaign shall individually be referred to as “Participant” and collectively as “Participants”.
  • 5.Participation in this campaign is purely voluntary. By participating in this Campaign, each Participant is deemed to have accepted the complete terms and conditions of this Campaign
  • 6.Participants will need to submit their recipes on the Campaign post on the AASHIRVAAD Atta Facebook or Instagram page or send a message on the AASHIRVAAD Atta Facebook page. Alternatively, participants can go on the link
  • 7.The participant will have to fill his name, recipe name, cooking directions, dish photos, phone number, email id and send the following details of the recipe on Facebook /Instagram along with #TryMyRecipes
  • 8.Alternatively, on the website, the participant will have to enter his name, recipe name, cooking directions, dish photos, phone number, email id, facebook id/instagram id, profile pic.
  • 9.Only recipes carrying pictures of the dish cooked with AASHIRVAAD Atta shall be considered as a valid entry.
  • 10.Recipes should be in the Vegetarian category only. No Non-Vegetarian recipes will be accepted
  • 11.Incomplete and invalid entries which are not in the format mentioned on the submission page will not be accepted.
  • 12.The Top recipes will be eligible to be featured. The selection will be done by judges decided by ITC on the parameters of creativity & originality of the recipe.
  • 13.Top Recipes will be announced on the AASHIRVAAD Atta Facebook page and Website.
  • 14.ITC Ltd. reserves the sole and absolute right to terminate, modify or extend this Campaign, at its absolute discretion without notice and without any liability, without assigning any reason whatsoever.
  • 15.By agreeing to participate in the campaign the participant accepts that the recipe is original and is not plagiarized from any other source either online or offline. ITC Ltd. bears no responsibility whatsoever in the event of a participant plagiarizing recipes from another source.
  • 16.Participants making statements which are contrary to existing law, bye-laws, public policy or established good practices shall be disqualified from further participation.
  • 17.Multiple entries from the same participant are acceptable.
  • 18.ITC Limited reserves the right to not declare the top recipes in the event of submission of false, incorrect, misleading or fraudulent information and/or in the event of fraud practices like website or mobile system hacking, etc
  • 19.The announcement of best recipes(s) will be post completion of such audit and verification process as deemed fit by ITC Limited.
  • 20.By taking part in the campaign, all participants agree that ITC shall be at liberty to use participants’ & recipes’ names and/or photos and/or videos that may appear in any advertisements / promotions/media coverage or publicity in any form which exists today or will be known anytime in the future, without any consideration to the Participant and/ or the Winner. No fees or other sums are to be paid to the participants on account of taking part in the aforementioned advertisements / promotions.
  • 21.ITC Limited, its officers, directors, employees, agents, successors, or assigns are not liable and do not have obligation with respect to (i) notifications, communications or materials sent by a Customer, that are lost, late, misdirected, garbled, inaccurate, incomplete, illegible, unintelligible, damaged or otherwise not received by ITC, in whole or in part, due to computer, post office or technical error of any kind, (ii) telephone, electronic, hardware, software, network, Internet or computer malfunctions, failures or difficulties, (iii) power-related or weather-related events of any kind, and/or to any event not under ITC’s direct control, (iv) entries or other communications from customers that contain inaccurate information or do not comply with these rules, (v) errors, omissions, interruptions, deletions, defects, delays in operation or transmissions, theft, destruction, unauthorized access or alterations by Customer or third parties, (vi) any damages or losses of any kind caused by any gift resulting from acceptance, possession or use of any gift. ITC, in their sole discretion, reserve the right to disqualify any person tampering with the entry process or the operation of the Activity or otherwise violating these rules. ITC further reserves the right to cancel, terminate or modify this Activity if this Activity cannot be completed as planned because of infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort.
  • 22.The activity shall be adjudged by ITC Limited and the decision of ITC Limited will be final and binding with regard to any dispute arising out of this activity and is non-contestable.
  • 23.All disputes relating to this Campaign shall be subject to the exclusive jurisdiction of courts at Bengaluru only
  • 24.ITC Ltd. reserves the sole and absolute right to modify the terms and conditions of this campaign, at its absolute discretion without notice and without any liability, without assigning any reason whatsoever.
  • 25.For any queries consumers can write into us via the contact page on our website