Terms & Conditions

AASHIRVAAD ATTA Lottery – 12 years of No. 1 Atta”

  1. The Aashirvaad Atta Lottery – 12 years of No.1 Atta” (“the Contest”) is organised by ITC Limited purely for promotional purposes.
  2. The Contest is open only for Indian citizens who are currently residing in India and have completed the age of 18 years as on 1 July 2019.
  3. The contest is not open for the following persons: employees, contractors, directors and officers of ITC Limited, its subsidiary and affiliated companies, distributors, Web design, advertising, fulfillment, judging and promotion vendors involved in the administration, development, fulfillment and execution of this Contest (collectively, “Promotion Parties”) and the immediate family members (spouse, parent, child, sibling, grandparent, and/or “step”) of each and those living in their same households (those persons whether related or not who live in the same residence for at least three months during the twelve-month period preceding the start date of the Contest).
  4. The Contest shall be open from 00:00 hours on 6th July 2019 and shall close on 17th September 2019 at 23:59hours (“Contest Period”).
  5. Consumers participating or seeking to participate in the Contest shall individually be referred to as “Participant” and collectively as “Participants”.
  6. The Contest is only applicable for purchase of Aashirvaad Superior MP Atta or Aashirvaad Shudh Chakki Atta (depending on the location of the consumers) of the following quantities: 500g (only for Aashirvaad Superior MP Atta), 1 kg, 2 kg, 5 kg and 10 kg (Aashirvaad Atta Pack”).
  7. Participation in this Contest is purely voluntary. By participating in this Contest, each Participant is deemed to have accepted the complete terms and conditions of this Contest.
  8. Participants will need to give a missed-call on 9603496034 to take part in the Contest. The Participant would then receive a notification on Whatsapp. The Participant must submit the following as their entry for the Contest: a photograph in the form of a selfie with the Aashirvaad Atta Pack which along with the slogan “I love Aashirvaad Atta because ” (“Entry”).
  9. The Participant will have to send his name and city of residence to complete his participation. A Participant must have a valid number on Whatsapp to participate in this contest.
  10. A Participant can submit multiple entries however there will be only one winner from every household.
  11. Incomplete and invalid entries which are not in the format mentioned on the submission page will not be accepted. In such a situation, a Participant will receive a message to resubmit the entry as per the required format.
  12. Winner Declaration: Winners of the Contest will be announced on the Aashirvaad Atta www.aashirvaadatta.com within 15 days from the entries being received on a particular day.
  13. 12 winners will be selected every hour for a total of 8 hours each Day in the Contest Period i.e. a total of 96 winners will be announced for each Day in the Contest Period. All winners selected according to this clause 13 shall individually be referred to as “Winner” and collectively as “Winners”. The selection of Winners will be on the parameters of creativity of the photo and the slogan. A “Day” is defined as a period of 24 hours starting from 00:00 hours and ending at 23:59 hours the same day.
  14. The Winners will be rewarded with a free supply of a fixed quantity of Aashirvaad Atta Packs (up to a maximum of 10kgs per household in certain states and 5kgs per household in other states, as applicable to their address and location according to Clause 17) for a period of 12 months ("Prize”).
  15. For Winners selected during the offer period, the Prize will be given for a period of 12 months beginning from 1 st October 2019 and ending 30 th September 2020 (both dates inclusive). These periods are collectively referred to as Prize Redemption Period.
  16. Entries received after the Contest Period except as stated hereinabove will not be considered
  17. The Winners will be eligible to receive a fixed quantity of free Aashirvaad Atta Packs every month as the Prize depending on their location. The maximum quantity of atta which will be supplied per household for each state is given below:
  18. State/Union territory Quantity per month for Winner’s household
    Chandigarh, Delhi, Haryana Himachal Pradesh, Jammu and Kashmir, Punjab Rajasthan, Uttar Pradesh, Uttaranchal Chattisgarh. Dadra and Nagar Haveli Goa, Gujarat. Madhya Pradesh, Maharashtra, Karnataka 1 Aashirvaad Atta Pack of 10 kg


    State/Union territory Quantity per month for Winner’s household
    Arunachal Pradesh, Assam, Bihar, Jharkhand, Manipur, Meghalaya, Mizoram, Nagaland, Orissa Sikkim, Tripura, West Bengal, Andaman & Nicobar, Kerala, Pondicherry, Andhra Pradesh, Tamil Nadu, Telangana 1 Aashirvaad Atta Pack of 5 kg
  19. Winners will also be contacted by representatives of ITC Limited on Whatsapp or email to obtain their address.
  20. In the event the shortlisted Participant’s number is not unreachable, or he/she does not respond to the communications of ITC Limited, two (2) more attempts will be made to reach the Participant. If even on the third attempt, the Participant does not respond, the Participant’s participation in the Contest comes to an end and the Participant’s entry stands cancelled and Participant becomes ineligible to receive the Prize
  21. The Winners will be contacted for their delivery address. Once the delivery address is obtained, the delivery partner will make an attempt to deliver the Aashirvaad Atta Pack before 10th of every month.
  22. ITC Limited reserves the sole and absolute right to terminate, modify or extend this Contest, at its absolute discretion without notice and without any liability, without assigning any reason whatsoever.
  23. As determined by ITC Limited, in its sole discretion, Entries must meet the following guidelines:
    • (i) All Entries submitted must comply with these Terms & Conditions and any Terms of Use of Social Media Platforms WhatsApp and the Contest website;
    • (ii) Cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, or contain nudity
    • (iii) Cannot promote alcohol, illegal drugs, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
    • (iv) Cannot be obscene or offensive, endorse any form of hate or hate group;
    • (v) Cannot promote terrorist acts such as providing instructions on how to assemble bombs, grenades and other such weapons or provide instructional information about illegal activities;
    • (vi) Cannot defame, misrepresent or contain disparaging or slanderous remarks about ITC Limited, its customers or its products, or other people, products or companies;
    • (vii) Cannot contain trademarks, logos or trade dress owned by others (except ITC Limited’s trademarks, logos or trade dress of Aashirvaad), or advertise or promote any brand or product of any kind (except ITC Limited’s products marketed under the brand Aashirvaad), without permission, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;
    • (viii) Must be original and cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art, stills, or images published on or in television, movies, the Internet or other media, except such materials owned by ITC Limited) without permission and cannot be plagiarized from any source;
    • (ix) Cannot contain background artwork, unless it is an original work of the Participant;
    • (x) Cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, other than the Participant, without permission;
    • (xi) Cannot communicate messages or images inconsistent with the positive images and/or goodwill to which ITC Limited wishes to associate;
    • (xii) Cannot depict, and cannot itself, be in violation of any law.
  24. Participants making statements which are contrary to existing law, bye-laws, public policy or established good practices shall be disqualified from further participating in the Contest.
  25. By submitting an Entry the Participant warrants and represents that it: (a) is the Participant’s original work, (b) has not been previously published, (c) has not won previous awards, (d) does not infringe upon the copyright, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (e) that the Participant has obtained permission from a person whose name, likeness or image is used in the photo and (f) and that publication of the Entry via various media including Web posting, will not infringe any third party rights. The Participant will indemnify and hold harmless ITC Limited and the Promotion Parties from any claims to the contrary.
  26. By entering, the Participant acknowledge that ITC Limited has no obligation to use or post any Entry submitted by the Participant.
  27. The Prize cannot be transferred or exchanged and no cash payment in lieu of the same will be made. A Participant will need to give complete and accurate residential address for redemption of Prizes. If a Prize, or any portion thereof, cannot be awarded for any reason, ITC Limited reserves the right to substitute prize with another prize of equal or greater value.
  28. In the event there is no response received from the Participants or the Winners, ITC Ltd. shall not be held responsible for non-delivery of Prizes.
  29. The courier shall require the Winner to sign the acknowledgement receipt (“POD”) as a proof of receipt of the Aashirvaad Atta Pack, without which the courier will not be handed over to the Winner.
  30. The courier shall collect the signed POD and Winners would need to furnish a valid government issued photo identity proof such as PAN Card/ Driver’s license/Voter ID/valid passport etc. to the courier service providers.
  31. If the Winner is not available at the given address, the courier will make one (1) more attempt to deliver the Aashirvaad Atta Pack. If the attempt is unsuccessful due to the Winner’s unavailability, the courier shall make no further attempts to deliver the Aashirvaad Atta Pack the Prize will stand forfeited for that particular month.
  32. ITC Limited reserves the right to withhold Prizes in the event of submission of false, incorrect, misleading or fraudulent information and/or in the event of fraudulent practices like website or mobile system hacking, etc.
  33. In case of relocation or shift of location of a Winner during the relevant Prize Redemption Period, he/she would need to submit their address in the new location on Whatsapp to the number 96034 96034 to get delivery of the Prize on the new address. The Winner will receive an acknowledgement from ITC Limited on the receipt of their new address. The quantity of free atta/Aashirvaad Atta Packs which the Winner will receive as a Prize for the remaining Prize Redemption Period will remain unchanged and as applicable to their location at the time they were awarded the Prize.
  34. The Prize will be given to the Winners post completion of such audit and verification process as deemed fit by ITC Limited.
  35. By sharing your Personal Information with ITC Limited the Participants consent to collection, storing, processing and use of Personal Information i.e. name, address, mobile phone number by ITC Limited, its affiliates, associates, agents, contractors and other third parties.
  36. By sharing your information with ITC Limited, the Participants further consent to disclosure of Personal Information by ITC Limited, its affiliates, associates, agents, contractors to third parties for promotional activities.
  37. Personal Information of the Participants shall be used to delivery prizes and for promotional activities by ITC Limited, its affiliates, associates, agents, contractors. Prizes will be delivered basis the Personal Information shared by the Winners.
  38. By availing the Prizes and/or taking part in the Contest, all Participants agree that ITC shall be at liberty to use Participant’s name and/or photo and/or video that may appear in any advertisements / promotions/media coverage or publicity in any form which exists today or will be known anytime in the future, without any consideration to the Participant and/ or the Winners. No fees or other sums are to be paid to the Participants or Winners on account of taking part in the aforementioned advertisements / promotions.
  39. ITC Limited or the Promotion Parties shall not be liable for any loss due to delay or destruction or  damage of Prizes/gifts due to Act of God, Governmental actions, riots, loss/damage/delay due to courier services and other force majeure circumstances and shall not be liable to pay any amount as compensation, or damages, for any such loss, delay or damage.
  40. ITC Limited, its officers, directors, employees, agents, successors, or assigns are not liable and do not have obligation with respect to (i) notifications, communications or materials sent by a Participant that are lost, late, misdirected, garbled, inaccurate, incomplete, illegible, unintelligible, damaged or otherwise not received by ITC Limited, in whole or in part, due to computer, post office or technical error of any kind, (ii) telephone, electronic, hardware, software, network, Internet or computer malfunctions, failures or difficulties, (iii) power-related or weather-related events of any kind, and/or to any event not under ITC Limited’s direct control, (iv) entries or other communications from customers that contain inaccurate information or do not comply with these rules, (v) errors, omissions, interruptions, deletions, defects, delays in operation or transmissions, theft, destruction, unauthorized access or alterations by Participants or third parties, (vi) any damages or losses of any kind caused by any gift resulting from acceptance, possession or use of any gift. ITC Limited, in their sole discretion, reserve the right to disqualify any person tampering with the entry process or the operation of the Contest or otherwise violating these rules. ITC Limited further reserves the right to cancel, terminate or modify this Contest if this Contest cannot be completed as planned because of infection by computer virus, bugs, tampering, unauthorized intervention or technical failures of any sort.
  41. No liability or responsibility is assumed by the ITC Limited or the Promotion Parties resulting from Participant's participation in or attempt to participate in the Contest or ability or inability to upload or download any information in connection with the Contest. No responsibility or liability is assumed by ITC Limited for technical problems or technical malfunction arising in connection with any of the following occurrences which may affect the operation of the Contest: Hardware or software errors; faulty computer, telephone, cable, satellite, network, electronic or Internet connectivity or other online or network communication problems; errors or limitations of any Internet providers, servers, hosts or other providers; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; lost, late, delayed or intercepted transmissions; inaccessibility of the Web Site in whole or in part for any reason; traffic congestion on the Internet or Web Site; unauthorized human or non-human intervention of the operation of the Contest, including without limitation, unauthorized tampering, hacking, theft, virus, bugs, or worms; or destruction of any aspect of the Contest, or loss, miscount, misdirection, inaccessibility or unavailability of an email account used in connection with the Contest. ITC Limited is not responsible for any typographical errors in the announcement of prizes or these Official Rules, or any inaccurate or incorrect data contained on the Contest Web Site. Use of Contest Web Site is at Participant’s own risk. ITC Limited is not responsible for any personal injury or property damage or losses of any kind which may be sustained to user's or any other person's computer equipment resulting from participation in the Contest. All Entries become the sole property of ITC Limited, and will not be acknowledged or returned.
  42. The Contest shall be adjudged by ITC Limited and the decision of ITC Limited will be final and binding with regard to any dispute arising out of this activity.
  43. This Contest is offered only in India and all disputes relating to this Contest shall be subject to the exclusive jurisdiction of courts at Bengaluru only.
  44. For any queries consumers can write into us via the contact page on our website https://www.aashirvaad.com/contact-us.aspx